Target Audience

This target audience for this app are teachers and parents that live in Idaho (or the select cites that weather is reported in). Generally college graduates in their mid 30's-40's making 50-60k a year. Their main motivation is to prepare for the day and check the future weather conditions for their work/ how their kids should dress or what they should do during the day.

Personas

• Name:Julia Smith
• Age: 32
• Relationship: Single
• Job: Teacher
• Salary: 50k
• Motive: Wants to use the app to plan ahead for classroom activities if the weather is too poor for the students to play outside.

• Name: Maggie Johnson
• Age: 40
• Relationship: Married with 2 kids
• Job: Secretary
• Salary: 60k
• Motive: Uses the app to know what warm or cool clothes to buy for children.

Scenarios

• 1.) Do I need to prepare for today's classroom with more activites?
• 2.) Will I need to dress warmly or less layered?
• 3.) Do I need chains on my wheels?
• 4.) What time do I need to leave to beat the harsh weather?
• 5.) Will I need to bring an umbrella?
• 6.) I want to know what to wear today.